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Everything You Need to Know About Promotional Product Company Stores

BrightStores Online University


We want to pass our expertise on to you! BSU is a free, online educational series focused on everything Company Stores. Our goal is to educate you on the latest trends and best practices for a successful Company Store so you can sell more products!

Upcoming Webinars

Date Topic Presenters
Thursday
April 20th, 2017
11:00-11:45 AM
MST
Register

Promo Company Stores: Your Guide to Getting Started

Your client is onboard and excited to start ordering their products from their very own online store, now it's time to start building that store - how do you get started? There are several elements you'll need to take into consideration before approaching the store build, including:

  • Store Design
  • Store Configuration
  • Adding Products and Managing Inventory
  • Managing Store Orders

Join us for this webinar to learn about the steps you'll go through to build the perfect Company Store for your client.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager

Previous Webinars

Topic Presenters    

Permissions or Micro Stores? Managing Multiple Programs with One Store

Does it seem like you need to run multiple stores just to accomplish what your client needs? More than likely, it's not necessary! In this webinar, we'll dive into how you can manage multiple Company Store programs by controlling what users are allowed to see and purchase when shopping in the store, including:

  • Store Access & Landing Pages
  • Categories & Products
  • Logo Options
  • Payment Methods
  • And more!

You'll get an overview of the difference between utilizing Permissions Technology or taking advantage of Micro Stores (a store within a store) to customize the user experience. Join us to learn how you can offer your clients more for their Company Store investment and exceed their expectations.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Selling Company Stores to Your Clients

Offering Company Stores to your clients can seem like an overwhelming process, but we're here to help! In this webinar, we'll break down our top sales tips when adding Company Stores to the list of services you provide, including:

  • Various Programs You Can Offer
  • Identifying the Perfect Prospect
  • Presenting a Company Store Demo
  • Questions to ask for a Painless Store Build

And once you do close the sale, we'll give you an overview of the onboarding process and launch of your brand new Company Store.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Bright Sites Basics – An Intro to Company Stores

Are you ready to start offering your clients Company Stores but don't know where to start? Let us help you get the ball rolling! In this webinar, we'll cover the basics you need to know to get your clients started with their first Company Store, including:

  • How to tell when your client is ready for a Company Store.
  • Discovering the features they need.
  • Tips for presenting a winning Company Store solution.
  • Building a store your client will love!

We'll also provide you with an in-depth Bright Sites demo so you can see how everything will come together.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

What's Coming in 2017? Company Stores & Order Management Preview

It's been a big year for us at BrightStores and 2017 is shaping up to be even bigger! In this webinar, we'll wrap up the year with a review of the latest and most popular Company Store features in Bright Sites and give you a sneak peek of what the new year holds, including:

  • Upcoming Bright Sites Features
  • Order Management Product Launch News
  • Our Growing BrightStores Team
  • Tradeshows and Virtual Demo Opportunities

Save your space for this exclusive preview of 2017!

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

DIY or Turnkey? The Ins and Outs of Company Store Design

Curious about what it takes to build and design a Company Store on your own or should you kick back and have our team take care of everything? In this webinar, we'll help you make that decision! You'll learn about the various elements that go into a DIY build including store configuration, considerations to take when choosing a theme, and how to maintain brand consistency throughout the store.

On the other hand, we'll cover the Turnkey approach. You'll learn about our designer's process when tackling a brand new store, what to expect during the build, and how to get beyond what you've envisioned.

No matter the path you choose, we've got your back!

Tanya Ignacek - Director of Sales & Operations

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Beyond What Your Client Needs: One Company Store, Endless Possibilities

As a Promotional Products Distributor, your customers usually have one purpose in mind when first contacting you about an online store. But let's talk about how you can take it a step further and keep that store selling products around 24/7/365.

In this webinar, you'll jump out of the box and discover the multiple ways you can use a Company Store to provide your client with more than what they need, such as:

  • Short Term, High Volume Programs
  • Ongoing Programs
  • Permission Stores
  • Administration Tool for Spending Control

You'll see samples of our favorite, creative stores! Get ready for the lightbulbs to ignite as you discover how you can help your clients get the most out of their Company Store.

Tanya Ignacek - Director of Sales & Operations

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Bright Sites vs. Legacy (Co-Store) Company Stores: What's the Difference?

You've used the Legacy (Co-Store) system as a Company Store solution, but did you know we have a more modern platform, Bright Sites? Get ready to be impressed! With Bright Sites, you can offer your clients a sleek and customizable Company Store (mobile-friendly, of course) loaded with all the features needed to meet their demands.

In this interactive webinar, you'll be able to see and experience the difference between the two platforms by comparing the features, storefront, and admin areas. We'll also discuss how you can approach your clients with a new solution and what to expect when changing platforms.

Tanya Ignacek - Director of Sales & Operations

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Bright Sites Company Stores, A Complete Overview

Whether you're thinking of offering a Company Store for the first time to a client, or if you have multiple store launches under your belt - join us to learn what's new with Bright Sites and some tips on how to:

  • Discover the best program to offer your clients.
  • Make your storefront pop with the latest themes.
  • Seamlessly guide shoppers through the store.
  • Keep the integrity of your client's brand.
  • Maintain control with permissions and approvals.
  • Manage store orders and reports.

This interactive webinar and demo will offer you a complete overview of Bright Sites and a holistic approach to utilizing Company Stores as a sales tool.

Tanya Ignacek - Director of Sales & Operations

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Focus on Features, Part 3: Company Store Management

The final in our three-part series, we are going to dive into the features that help you manage your client's Company Store. You'll learn how to stay organized and keep track of the store's orders, products, payments, shipping - all in one place! You'll also learn about the amazing reporting capabilities Bright Sites has to offer.

Tanya Ignacek - Director of Sales & Operations

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Focus on Features, Part 2: Personalizing the Shopper's Experience with Company Stores

No two Company Stores are alike. We realize that each of your clients have a variety requirements for their store. In this webinar, we'll break down the Bright Sites features you can take advantage of to give your clients exactly what they need to create a personalized experience for the shoppers/users, including:

  • Company Store Access (Private & Public)
  • Creating Users & Groups
  • Permission & Approval Technology for Increased Controls
  • Offering a Variety of Payment Methods
  • Company Store Integrations
Tanya Ignacek - Director of Sales & Operations

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Focus on Features, Part I: Bright Sites Storefront

In this first webinar, we'll talk about the storefront design, category, product, and logo management options Bright Sites has to offer. We'll also discuss the importance of adding welcoming retail elements to your Company Store so you can offer your clients the sleek and seamless shopping experience they're accustomed to using in the retail environment. Register today to learn more about these great features!

Tanya Ignacek - Director of Sales & Operations

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Offering Company Store Programs to Your Clients: What You Need to Know

You need to provide an online solution where your clients can purchse all of their promotional products - but where to start? In this webinar, we'll equip you with what you need to know when offering a Company Store solution to your clients. You'll get an in-depth overview and demo of the programs:

  • Company Stores
  • Points Stores
  • Micro Stores
  • Uniform Programs
  • Canadian Company Stores

We'll also share sales tools you can customize to get your clients onboard and provide tips for a successful Company Store presentation.

Meredith Moran - Sales Associate

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Best of PPAI Expo: How Mobile Friendly Company Stores are Changing the Landscape of Selling Promotional Products

Did you miss our presentation at this year's PPAI Expo? No worries! We teamed up with PPAI to give you a second chance to catch the presentation, head over to PPAI's website to watch on-demand (free for PPAI members) or take a look at the PowerPoint here.

It's hard to ignore the role mobile technology plays in our everyday life. Adults in the U.S. own, on average, three connected devices. Studies show that six out of 10 adults expect companies to have a mobile-friendly site. Understanding how buyers are utilizing eCommerce sites and how they are conducting research is key to growing any promotional product business. Learn how to generate mobile sales as well as apply current best practices when taking a Company Store or Catalog to a mobile friendly platform.

Dan Halama - BrightStores President View video. Download powerpoint presentation.

Micro Store Programs

A store within a store! Micro Stores offer a unique solution for distributors who want to run multiple stores under main "anchor" store. In this webinar, we'll identify what a Micro Store program is, if it the right solution for you and your client, and how you can get started.

We will also go through a live demo to let you experience firsthand how it works.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Bright Sites Company Store Platform!

Join us for an in-depth tour of our signature platform, Bright Sites. Built specifically for the Promotional Product Industry, Bright Sites is a modern and flexible solution with powerful Company Store capabilities.

In this webinar, we'll go over the features that make this platform unique as well as provide an interactive demo so you can experience the store firsthand.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Technology in 2016: Planning for Next Year!

The end of the year is always a busy time in the promo world - closing sales, setting goals and budgets for next year... don't forget to include your Company Stores to that mix!

In this webinar, we'll talk about how you can look ahead to qualify your clients for stores and programs, update your current stores and programs, and generate new sales leads.

We'll also give you some insight on the technology you can look forward to from BrightStores in 2016!

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Must Have Features to Sell More Products

In order to run a successful Promotional Product business, you need to have the strongest tools at your fingertips. Join us for this informational session as we cover the latest Bright Sites features, along with the most popular, and show you how to use them so you can take your Company Store above and beyond - serving your most demanding clients and staying ahead of the competition.

  • Storefront Design & Tool Tips
  • Permissions Features
  • Logo Management
  • Budgets & Approvals
  • Management & Reporting Tools

Whether you are new to Company Stores or a pro - you're bound to discover something fresh!

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Introducing... Bright Sites Point Stores!

Bright Sites now offers Point Stores! In this webinar, we want to fill you on everything you've ever wanted to know about offering Point Stores to your clients. We will discuss what a Point Store is, how it differs from currency stores and how you can take advantage of the modern and powerful capabilities of a Bright Sites Point Store to expand your client base and offer additional programs, such as:

  • Reward and Recognition Programs
  • Loyalty Programs
  • Employee Programs

We will also walk you through a live demo of our latest Bright Sites Point Store to let you experience firsthand how it works. Join us for this informational and interactive webinar!

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

5 Ways Company Stores Can Improve Your Sales Game

Are you wondering how your clients could benefit from a Company Store solution and if it would be a worthwhile investment for your Promotional Product business?

In this webinar, we are going to dive into the top five benefits of Company Stores, including: streamlining the ordering process, supporting corporate programs, meeting and controlling branding requirements, establishing long-term relationships with clients, and much, much more.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Building a Company Store that Sells

When it comes to Company Stores, we've seen it all! From a simple store solution to large, complex, and integrated store programs. As your Company Store Experts, we want to take this opportunity to discuss what it takes to build a successful Company Store.

In this webinar, we are going to give you some tips on storefront design, guiding your shoppers to products and through checkout, and keeping your Company Store up-to-date. We will also talk about some of the features you can utilize to keep shoppers coming back for more.

Tanya Ignacek - Director of Sales & Operations

Lucy Taylor - Marketing Manager
View video. Download powerpoint presentation.

Empowering Distributors - Selling Company Stores to Your Clients

Request for Proposal (RFP) deadlines, products, store design... Where do you start when it comes to offering your clients a Company Store solution? In this webinar, we'll talk about the process - responding to the RFP, how to find the right solution, demoing the store, and what to do after.

Tanya Ignacek - Director of Sales & Operations View video. Download powerpoint presentation.

Exploring Company Stores

As a Promo Distributor, you know you need to offer your clients a Company Store Solution that's modern, reliable, and advanced - but where to start? Join us for an informational session exploring everything you need to know about Company Stores!

Tanya Ignacek - Director of Sales & Operations View video. Download powerpoint presentation.